Outline RA #2

Title: Advertising and Women: A Rhetorical Analysis of Print Ads Focused on Women from Youth to Adulthood

Thesis: These two print ads are similar in the fact that they both aim to sell facial products at women however, they both target different types of women; one ad aims for an older female audience while the other focuses on young women.


  I. The two ads are similar in they are aimed at female audiences in order to sell a facial product.

         A. Both ads picture women with the product.

         B. The product is a skincare item and appeals to the idea that women are concerned about their skin.

  II. The first ad targets older women probably in their thirties or forties and up.

         A. Ad pictures an older woman.

         B. The product is a wrinkle cream to aid in hiding “your true age”.

               1. Appeals to the idea that older women want to hide the appearance of wrinkles and appear more youthful.

  III. The second ad targets young women in their teens or early twenties.

         A. Ad pictures a teen girl.

         B. Girl has dirt on her face with the product a facial cleanser right next to it.

               1. Ad aims to show that the cleanser really removes all the dirt on the skin.

               2. Appeals to the idea that young women are concerned about clean and blemish free skin.

Conclusion: Although both ads aim to sell facial products at women, they use different techniques to appeal to older women and younger women.